Usually, the writer’s purpose is to persuade the readers to agree with his/her opinion on a certain issue/topic. DOCSize: 4 KBWhat Is Persuasive Writing?Persuasive writing is among the four main types of writing. Email me at and I will see that you get a copy.File Format. Blair Warren has a special free report on the One Sentence Persuasion. I wish we had more room here to expand on this subject. The sales reps that tell you with certainty that their product will work for your business. I knew spending more money wasn’t the answer. Marketing is a tough unscientific venture at best and most of the time it isn’t successful for even the best marketers. You too can create great marketing because I am going to show you how. Hopefully that’s what I did to you as you read this article. Isn’t that great? I literally take this one sentence and use it as my basis when writing copy for any kind of marketing to make sure I am covering my bases and being as persuasive as possible to my target audience. People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

So what is this magic marketing formula that is boiled down to one sentence? If that did happen, it would definitely be an exception to the rule.Īny marketing that you can’t measure and know you are getting a return on your investment is usually a waste of money. If I’ve received only 2 responses to date that have cost me $1,000 per response, all I have to do is give it more time and spend more money to get 100 responses? I don’t think so. My favorite is when you tell the sales rep you are not getting any responses from your advertising with them and they say, “You have to give it time (translation: spend more money) before you will see results.” So let me get this straight. of how they are absolutely sure this will work for us… only to spend thousands of dollars for nothing or very little in return. Marketing is a tough, unscientific venture at best and most of the time it isn’t successful for even the best marketers.Ĭertainly, we have all been told by one of the salespeople selling TV, newspaper, radio, SEO, social media, etc. If you have been in business for any amount of time, you have failed more than once in your marketing efforts. This one sentence brings you closer to unlocking that mystery when trying to persuade people that you are the right choice. I know we have all dreamed at one time or another of finding that magic bullet to attract more business. Yes, in one sentence he was able to distill 5 of the most important, persuasive arguments to use in your personal life and for your business. He called it the One Sentence Persuasion. One the most powerful marketing tips I have ever learned came from Blair Warren.

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